News for 'Building Brand'

'It pays to build brands'

'It pays to build brands'

Rediff.com31 Jul 2007

An interview with Suresh Ramanathan, teacheer, consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago.

Sensex, Nifty tank nearly 1% on selling in pharma, IT shares

Sensex, Nifty tank nearly 1% on selling in pharma, IT shares

Rediff.com26 Sep 2025

Most pharma shares dropped, dragging the BSE Healthcare index down by 2.14 per cent after Trump's move to impose 100 per cent import tariffs on pharmaceutical drugs from October 1. Wockhardt shares tanked 9.4 per cent.

US tariffs: Only Sun Pharma exposed to some headline risk

US tariffs: Only Sun Pharma exposed to some headline risk

Rediff.com28 Sep 2025

The imposition of a 100 per cent tariff by the US on imports of branded and patented pharmaceutical products starting October 1 may not significantly hurt Indian drug makers, with Sun Pharma being exposed to some headline risk but with limited earnings impact, according to analysts. Among Indian companies, only Sun Pharma has sizeable sales from patented drugs in the US (about 17 per cent of 2024-25 revenue), HSBC Global Investment Research said in a report.

Golf Day: Windies cricketers tee off with legends

Golf Day: Windies cricketers tee off with legends

Rediff.com8 Oct 2025

Organised by TCM Sports, Cricket West Indies' long-term strategic partner, the the Golf Day brought together cricketing legends, global business leaders, and sporting icons on one stage, marking a celebration of West Indies cricket in the company of some of the formidable forces of the game such as Sir Vivian Richards, Brian Lara, and Sir Richie Richardson.

Lenskart eyeing mega expansion as it readies for IPO

Lenskart eyeing mega expansion as it readies for IPO

Rediff.com15 Oct 2025

Eyewear retailer Lenskart plans to add 450 stores in the current financial year, its fastest expansion in three years, as the company prepares for a public listing that could value it at up to $10 billion. The addition would take Lenskart's store count to more than 3,150 across 14 countries, representing a 34 per cent rise from the 334 stores opened last year.

Dynastic politics pose grave threat to democracy, says Tharoor

Dynastic politics pose grave threat to democracy, says Tharoor

Rediff.com3 Nov 2025

"It is high time India traded dynasty for meritocracy. This would require fundamental reforms, from imposing legally mandated term limits to requiring meaningful internal party elections, together with a concerted effort to educate and empower the electorate to choose leaders based on merit," Tharoor said.

Reliance on MNCs for strategic audits and consulting must be reduced: MCA

Reliance on MNCs for strategic audits and consulting must be reduced: MCA

Rediff.com25 Sep 2025

India needs to limit its reliance on multinational corporations (MNCs) for strategic audits and consulting in order to strengthen its economic sovereignty and achieve the goal of Atmanirbhar Bharat, the Ministry of Corporate Affairs (MCA) said in an office memorandum released on Wednesday.

'Whenever Seat Arithmetic Permits, BJP Will Want Its Own Chief Minister'

'Whenever Seat Arithmetic Permits, BJP Will Want Its Own Chief Minister'

Rediff.com25 Nov 2025

'Removing Nitish Kumar prematurely risks unsettling both the alliance balance and parts of the social coalition that delivered this victory.'

'The Intent Is To Make A Better Bank In The Future'

'The Intent Is To Make A Better Bank In The Future'

Rediff.com28 Oct 2025

'As the team builds, each of them will bring in a different perspective, new thinking.'

Groww sets IPO price band at Rs 95-100/share; eyes a valuation of $7 bn

Groww sets IPO price band at Rs 95-100/share; eyes a valuation of $7 bn

Rediff.com30 Oct 2025

Billionbrains Garage Ventures, the parent company of stock broking firm Groww, on Thursday fixed a price band of Rs 95-100 per share for its upcoming Initial Public Offering (IPO), targeting a valuation of over Rs 61,700 crore (about $7 billion). The company's Rs 6,632 crore IPO would open for public subscription on November 4 and conclude on November 7, according to a public announcement.

India key market for future growth, along with US, Japan: Honda

India key market for future growth, along with US, Japan: Honda

Rediff.com29 Oct 2025

Japanese auto major Honda considers India a key market for its future growth alongside the US and Japan, according to Honda Cars India President and CEO Takashi Nakajima. The Tokyo-headquartered automaker, which operates in India through a wholly owned subsidiary, plans to drive in more SUVs in the country, as the segment continues to see robust sales across varied price points.

Realty's Next Address: SPR, Sohna Power NCR's Growth

Realty's Next Address: SPR, Sohna Power NCR's Growth

Rediff.com18 Oct 2025

Part-I of this three-part series dives into Delhi-NCR's SPR, Sohna, Dwarka Expressway, and Jewar Airport leading the charge.

'Powerplay key in Australia; Bumrah's role crucial': Suryakumar

'Powerplay key in Australia; Bumrah's role crucial': Suryakumar

Rediff.com28 Oct 2025

India captain Suryakumar Yadav said that Powerplay overs will be crucial in the five-match T20 International series against Australia.

Why Trust In Ambani, Adani, India Inc Is Vital

Why Trust In Ambani, Adani, India Inc Is Vital

Rediff.com12 Sep 2025

Who else will take on the might of Microsoft, Google, and Amazon if not the Adanis, Ambanis, Birlas, or Tatas?, asks R Jagannathan.

What Is Powering Mahindra's Bolero Run

What Is Powering Mahindra's Bolero Run

Rediff.com9 Oct 2025

Between January and August 2025, over 65,000 units of the Bolero were sold, making it the third-highest contributor to Mahindra's overall SUV sales. Bolero annually achieves sales of over 1 lakh units.

Sultan of Johor Cup 'perfect' prep ahead of Jr World Cup

Sultan of Johor Cup 'perfect' prep ahead of Jr World Cup

Rediff.com10 Oct 2025

India is the second-most successful team in the Sultan of Johor Cup, having won three titles (2013, 2014, and 2022). Only Great Britain, with four titles, have dine better than them.

Hyundai to make India global export hub, 2nd largest market

Hyundai to make India global export hub, 2nd largest market

Rediff.com17 Oct 2025

Lining up its 2030 strategy, Hyundai said it was targeting up to 30 per cent export contribution and over 1.5-fold rise in revenue, to cross the 1 trillion milestone in five years.

'Recession is a time to build brand equity'

'Recession is a time to build brand equity'

Rediff.com23 Mar 2009

During recession, consumers tend to vouch for safer choices, and that is where Nokia can build its brand during the downturn, says D Shivakumar, MD and VP-markets, Nokia India.

LG India is the most valuable consumer durable company

LG India is the most valuable consumer durable company

Rediff.com15 Oct 2025

LG Electronics India made a dazzling market debut on Tuesday, ending 48 per cent higher than its issue price and surpassing its South Korean parent in market value.

IPO-bound Tata Capital bets on green energy financing, tech push for growth

IPO-bound Tata Capital bets on green energy financing, tech push for growth

Rediff.com3 Oct 2025

Tata Capital Ltd, set to launch its IPO next week, has identified green financing and digital innovation as its core growth pillars, backed by the merger of its IFC-backed subsidiary Tata Cleantech Capital in 2024. By FY25, the cleantech and infrastructure finance book reached Rs 18,000 crore, growing at a 31.8 per cent CAGR over the last two years, the NBFC said on Friday.

Trump announces 100% tariffs on foreign-made movies, India to be hit

Trump announces 100% tariffs on foreign-made movies, India to be hit

Rediff.com30 Sep 2025

Trump said California has been particularly "hard hit" because of this, blaming democrat Gavin Newsom, the Governor of California, for this loss, calling him "weak and incompetent."

From 1905 cry to Modi's 'Vocal for Local': NCERT's new Swadeshi lessons

From 1905 cry to Modi's 'Vocal for Local': NCERT's new Swadeshi lessons

Rediff.com3 Oct 2025

Two modules published by the NCERT, Swadeshi: Vocal for Local (for middle stage) and Swadeshi: For a Self-Reliant India (for secondary stage), carry excerpts from the prime minister's Independence Day address in which he stressed that self-reliance would drive India's journey towards a Viksit Bharat.

VinFast disrupts EV market with most affordable midsize SUV

VinFast disrupts EV market with most affordable midsize SUV

Rediff.com1 Oct 2025

VinFast's VF6 storms into India as the most affordable electric SUV above 4 metres, packing premium features, 468km range, and free charging till 2028 to disrupt the EV market, observes Somnath Chatterjee.

Indian Women Create Their 1983 Moment

Indian Women Create Their 1983 Moment

Rediff.com3 Nov 2025

If the men of 1983 gave India a reason to dream, the women of 2025 could give it something rarer -- the courage to live that dream in full daylight, under an open sky that finally belongs to them, points out Prem Panicker.

'My Life Could Be A Movie'

'My Life Could Be A Movie'

Rediff.com29 Oct 2025

'It doesn't matter where you come from or what college you studied in. None of it defines your future. Just don't give up.'

Sitharaman asks fintechs to strengthen risk management to check AI misuse

Sitharaman asks fintechs to strengthen risk management to check AI misuse

Rediff.com8 Oct 2025

Finance Minister Nirmala Sitharaman on Tuesday asked fintech firms to focus on risk management at a time when criminals are using AI to mimic voices, clone identities and create lifelike videos to manipulate people.

Cancer Fear Vs Facts: What To Know

Cancer Fear Vs Facts: What To Know

Rediff.com7 Nov 2025

'If a parent was diagnosed at 50, the child should start screenings 5 to 10 years earlier (around 35 to 40).' 'Awareness of family history and age of onset helps catch the disease early.'

Will Mumbai's Redevelopment Boom Last?

Will Mumbai's Redevelopment Boom Last?

Rediff.com16 Sep 2025

'Developers have started offering 70% to 100% extra area and beyond.' 'If the market cycle shifts -- as many are already predicting with signs of price saturation and reduction -- most recent redevelopment projects will unravel.'

Why This Diwali Will Be Very Different...

Why This Diwali Will Be Very Different...

Rediff.com20 Oct 2025

'It's heartening to see that the festive energy is being driven not only by star-led blockbusters but also by fresh, content-rich films.'

Reliance Q2 net profit rises 9.6% YoY, slips sequentially on inventory losses

Reliance Q2 net profit rises 9.6% YoY, slips sequentially on inventory losses

Rediff.com18 Oct 2025

Reliance Industries Ltd (RIL) on Friday reported a 9.6 per cent year-on-year rise in net profit for the September quarter, driven by strong performance in its consumer-facing retail and telecom businesses and a recovery in its core oil-to-chemicals segment.

Thermostat Setting: India's Cool Move

Thermostat Setting: India's Cool Move

Rediff.com27 Aug 2025

'Are there other ways to reduce the energy airconditioners consume?' asks Ambi Parameswaran.

Will You Wear AI Glasses?

Will You Wear AI Glasses?

Rediff.com7 Aug 2025

Qualcomm has partnered with eyewear brand Lenskart to build glasses using its Snapdragon XR chipsets, which allow for on-device AI processing and spatial computing.

Is Cow's Milk Healthy For Kids?

Is Cow's Milk Healthy For Kids?

Rediff.com26 Sep 2025

rediffGURU Dr Deepa Suvarna, a pediatrician with 25 years of experience, debunks common myths related to health and nutrition of kids.

'India Is Critical Hub For GlobalLogic's Operations'

'India Is Critical Hub For GlobalLogic's Operations'

Rediff.com30 Aug 2025

'The scale and depth of talent here plays a central role in core software product engineering for some of the biggest brands in tech.'

Can Tesla Y LR Model Cope With Indian Roads?

Can Tesla Y LR Model Cope With Indian Roads?

Rediff.com11 Oct 2025

Amidst growing competition and global softening of EV demand, its India entry was due for a long time and that finally happened sometime back although yet again the approach was different.

Enjoy Your Date With The Girlfriend On OTT

Enjoy Your Date With The Girlfriend On OTT

Rediff.com12 Sep 2025

Catch the blockbuster Saiyaara on OTT this week along with Rajinikanth's action-packed, Coolie.

Bringing The Festival Spirit Home

Bringing The Festival Spirit Home

Rediff.com22 Sep 2025

This festive season, Indian homes are mixing global luxury with personal touches using heirloom fabrics, handmade decor, and nostalgic menus to create celebrations that feel both grand and intimate.

China displays new missiles, weapons as Xi hosts Putin, Kim

China displays new missiles, weapons as Xi hosts Putin, Kim

Rediff.com3 Sep 2025

China showcased its latest military hardware, including hypersonic and ballistic missiles, during a parade commemorating the 80th anniversary of its victory against Japanese aggression in World War II. President Xi Jinping called for world peace and national rejuvenation.

BEWARE! 5 Jobs That Are At Risk From AI

BEWARE! 5 Jobs That Are At Risk From AI

Rediff.com19 Sep 2025

Graphic designers, writers, testers, draftsmen and editors are seeing their traditional roles replaced by AI, warns Dr Anshuka Kulkarni, associate professor and head, School of Creative Studies, DYPU.

From Russia With Love

From Russia With Love

Rediff.com10 Oct 2025

Red Square and VDNKh easily rank among the most striking places I've visited -- both for their historical significance and architectural splendour.
My admiration for Russian culture, vision and ambition grew with every step as I clocked the miles, Nitin Sathe tells us after a visit to Moscow and St Petersburg.